Tech

5 Most Innovative Fashion Events of 2017

These last 12 months saw the crème de la crème of designers, celebrities, and tastemakers come together to create totally novel experiences. Event marketers gave audiences unprecedented access to their biggest fashion events with the likes of Facebook Live, Snapchat Stories, and Instagram feeds. Innovation will continue to transform the fashion industry, and these five …

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How We Reached 5 Million People With One Photo Booth Campaign

How did we make 5 million social media impressions in one evening? We incentivized people to create content, tag it, and share it with their friends. The incentive was very straightforward: unlimited Polaroid-like print outs of their Instagram photos. The short answer: we installed our Instagram hashtag photo booth.   The Event The hashtag photo …

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