We had the pleasure to be part of the launch party to celebrate the collection designed by Julie Sarinara of Sincerely Jules for Billabong. A limited capsule collection of women’s swimwear.
Friends and family of Julie, the team at Billabong, and friends of the industry soaked in the excitement of the event with an open bar sponsored by Los Sundays, delicious bites to up full, music to keep us going, our photo booth rental printing custom branded photos, and gift bags all produced by the events team at the HL Group.
A special art installation called the Dreamers Tree was designed by Ashley Renuart of design blog 100 Layer Cake was created for Julie, inspired by her motto of Dream, Achieve, Believe. We had fun capturing guests in the Dreamers Tree and creating the Billabong and Sincerely Jules branded photos.
One of the highlights of the night was the debut of Beyond the Shoreline, an inspirational short film about overcoming your fears to achieving your dreams. With the support of pro surfer Laura Enever in the beaches of Mexico, Jules conquers her fears of the open waters. Capturing the theme of the sea, the short film is a clever part of the marketing campaign and added more heart and soul to the collection.
Check out moments from the launch party on Billabong’s Instagram Stories.