Hive Social Lab

How We Reached 5 Million People With One Photo Booth Campaign

How did we make 5 million social media impressions in one evening? We incentivized people to create content, tag it, and share it with their friends. The incentive was very straightforward: unlimited Polaroid-like print outs of their Instagram photos. The short answer: we installed our Instagram hashtag photo booth.   The Event The hashtag photo …

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